Dear Reader...
Over the past 12 months, I’ve had the privilege of getting to know this yoga community.
Some of you know me well. A few of you have dropped into a marketing masterclass here and there. Others I haven’t had the chance to meet just yet.
But through teaching, conversations, emails, and listening to what yoga teachers are navigating, there's one thing I've learned and I keep coming back to:
You want more students.
You want increased revenue.
But NOT if it means losing sight of who you are, why you teach yoga, or what you truly LOVE about it.
And, let's face it... Marketing can be a slippery slope.
One day you’re simply trying to fill a few more classes. Then you’re posting because you “should,” sending emails because someone told you to, changing your offer because it’s what’s “selling” — and, little by little, you can find yourself moving further away from the spiritual, emotional, and intellectual values that brought you to yoga in the first place.
There are plenty of marketing specialists out there who can help you improve your strategy, refine your offer, fill your classes, and increase your revenue. But HERE in your inbox you've got one who's also equally committed to helping you do it all without losing yourself along the way.
After more than 20 years’ experience in copywriting, branding, and strategy, I'm opening the doors to a program I'm truly excited about... "Marketing Your Dharma" is a duet of love that amplifies reach and increases revenue without turning you into a version of yourself you just don't recognize.
Learn more 👇🏼👇🏼👇🏼
P.S.
If you have a yoga teacher in your life who you think would benefit from reading this, please forward this email to them. Sometimes the right words arrive in your inbox at exactly the right moment, but they were meant for someone else. 🥰
With love,
Tracey Chandler